Saving Scranton
Whenever I travel outside of Northeastern Pennsylvania and tell people I’m from Scranton I usually receive the same response: “Oh Scranton, like The Office right?” After about four or five times this response becomes mind-numbingly old. To those of us who grew up in NEPA, Scranton is much more than a successful comedy show on NBC. Unfortunately to the rest of the world Scranton has become the butt of a depressing joke, which is no laughing matter.
At twenty-one years old I’ve effectively spent my entire life in Northeastern Pennsylvania. I was born in CMC hospital in 1990, spent my childhood learning about trains from my Papa at the Delaware Lackawanna Railroad, went to high school in the suburbs outside of Scranton at Riverside High School, chose the University of Scranton for my undergraduate degree, and opened my business in the Scranton Enterprise Center on Lackawanna avenue in downtown Scranton.
Simply put, Scranton is my home and I’m proud of it.
Over the last five years I’ve watched as my beloved city crumbled beneath my feet. Local businesses closing and cutting jobs, talented individuals leaving the area after graduation, and a lack of fiscal responsibility and accountability in local government are just some of the many problems leaving a negative impact on our local economy.
This summer was the straw that finally broke the camel’s back.
Early in July 2012 Mayor Chris Doherty cut all city workers’ pay to $7.25 an hour, claiming that Scranton had “run out of money.” What followed made International news, highlighting Scranton to the world as an incompetent fiscally irresponsible city. Gawker media, an American online media company and blog network, went as far as to label Scranton “America’s Most Financially Fucked City.”
As soon as this dismal news died down, the city rose to the national spotlight once again in early October after Vice Presidential candidate Paul Ryan brought up the unemployment rate in Scranton; which happens to be the hometown of Vice President Joe Biden, during the Vice Presidential debate. Users on Twitter immediately picked up this statement and within minutes “Scranton” was a trending topic worldwide. According to the U.S. Bureau of Labor Statistics, the unemployment rate in Scranton is 10% as of August 2012; up from 8.5% in January 2009.
The weekend following this mention, NBC’s Saturday Night Live put on a satirical version of the Vice Presidential debate. Jason Sudeikis, the actor portraying Vice President Biden, is quoted saying: “Things may be bad where you live, but I guarantee you it is a paradise next to the burning coal heap that is Scranton, Pennsylvania. Do you know that show The Walking Dead, it would make a great ad for the city of Scranton. If you went down to the lowest point of hell you would still be forty-five minutes outside of Scranton. It’s the single worst place on earth.”
This isn’t how I want our city to be viewed by the world. Scranton is not The Office. It is not a coal heap. It is not the “single worst place on earth.” Scranton is a beautiful city with amazingly talented individuals who are waiting to be given the opportunity to release their creative energy.
The problem in Scranton is the same problem being experienced by the rest of the nation: jobs. Creating jobs is a very simple process when you establish an environment for business growth, workforce training, startups, and opportunity.
What Scranton needs to do is inspire a generation of young entrepreneurs and risk takers. Instead of fearing new technology and innovation, the city needs to embrace these things and foster economic opportunity for those who are crazy enough to think big.
Scranton is safe, has a low cost of living, a plethora of new opportunity, and is a great place to raise a family. Together we can create jobs and spur innovation, but only if the city’s leaders recognize the need to construct an environment for entrepreneurial activity.
What initiatives have been taken by our city’s leaders to create jobs and spur innovation? In 2008 Forbes named Scranton one of the “Fastest-Dying Cities” in America, which remains evident even four years later in 2012. Government isn’t the answer. Entrepreneurship, business incentives, and innovation are the answer. In my twenty-one years of life I have yet to see one-person step up to the plate and lead the way in saving this city.
So we at Kuhcoon have decided to step up and start the process of change.
In October 2011 my Co-Founder Charles Szymanski and I saw an opportunity to transform Scranton into a socially connected innovative economic engine. We co-founded Kuhcoon.com to help business owners’ transition into the digital age, create jobs, stimulate economic activity, and inspire a generation of young entrepreneurs who we pray will follow in our footsteps. In May 2012 we placed 1st in the Greater Valley Technology Alliance’s 10th Annual Business Plan Competition. The GVTA is one organization leading the way by stimulating entrepreneurial activity in the local area. Their example needs to be followed by other complementary organizations and most importantly by legislation that provides business incentives, not higher taxes on job creators and commuters.
Since our company’s inception we have expanded our workforce to over thirteen employees who are now working with businesses not only in Northeastern Pennsylvania, but also from around the world. Together our team is fighting to put Scranton back on the map. Considering that NBC’s The Office is on its last season, we decided that Kuhcoon could take over as the reigning “office” located in downtown Scranton.
As our company continues to scale we are hopeful that new entrepreneurs will rise to the occasion and stimulate the local economy with us. We are willing to work with these risk takers, help them become successful, and create jobs at all costs. If our political leaders are willing, our executive team will offer both our time and service to help stimulate the local economy by bringing fresh ideas and perspectives into the local political atmosphere. As we continue to partner with local businesses we invite the business community to join us in our initiative to create jobs and stimulate entrepreneurial activity. It is our moral obligation to take control of the wheel and guide our cherished city back to economic prosperity.
Together we can and will save Scranton.
Andrew Torba
Co-Founder and CEO of Kuhcoon.com




